DE
EN
RAVENOL recently participated as an exhibitor at Automechanika Dubai, the leading international trade fair for the automotive aftermarket in the Middle East. The event is one of the most significant industry gatherings in the region, bringing together manufacturers, dealers, workshops, and service providers from across the Arab world.
The Arab market is among the most dynamic growth regions globally. Rising vehicle numbers, increasing motorization—particularly in urban centers—and a strong willingness to invest characterize this market. At the same time, expectations around quality, efficiency, and sustainability are growing—areas where RAVENOL, as a German lubricant manufacturer with decades of experience, is exceptionally well positioned.
“We are very pleased with our presence at the trade fair in Dubai. The market holds great strategic importance for RAVENOL and offers strong potential. The high level of interest in our product range clearly shows that our solutions are closely aligned with regional needs. All the more reason for us to look forward to welcoming our international customers next year at our 'home' event, Automechanika Frankfurt,” said Koljan Detzmeier, Head of Export Sales at RAVENOL.
Particularly noteworthy was the sustained strong interest in motor oils “Made in Germany”—even in oil-rich countries. Local crude oil reserves do not replace the need for advanced lubricant technologies. Customers value RAVENOL above all for its consistently high product quality, technological expertise, and reliable performance under demanding conditions.
The response at the RAVENOL booth was overwhelmingly positive. Numerous high-quality discussions with existing partners, potential new customers, and key decision-makers confirmed the relevance of RAVENOL’s extensive product portfolio for the Middle Eastern market.
This successful trade fair appearance highlights RAVENOL’s role as a globally active premium supplier of lubricant solutions and reinforces its ongoing commitment to expanding its presence in the international automotive aftermarket.